Start med hvorfor og ikke hvad du vil havde ud af det!

http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html

Hi Person,

Haven’t seen you in years. I hope you’re doing well. Congratulations on all you’ve been doing. It’s really amazing! We should grab coffee sometime. If you could do me a favor, I’m in an online contest where I can win a big prize and I was wondering if you’d vote for me. Hope you’re well, talk to you soon.

Thanks!
Another Person

VS

Hi Person,

I’m hoping you could vote for me in an online contest where I can win a big prize for my work. I haven’t seen you in years. I hope you’re doing well. Congratulations on all you’ve been doing. It’s really amazing! We should grab coffee sometime.

Thanks!
Another Person